Testimonials

Core Competencies & Skill Sets

LIFECYCLE & RETENTION MARKETING

Email, SMS, and loyalty program strategy built to extend customer LTV and reduce reliance on paid acquisition. Experience designing win-back, VIP, and post-purchase flows that move retention from an afterthought to a growth lever.

STRATEGIC BRAND & PERFORMANCE BALANCE

Track record of building brands that perform, pairing brand equity and creative quality with the discipline of a performance marketer. Fluent in developing systems that generate predictable revenue.

P&L & BUDGET OWNERSHIP

Managed dynamic marketing budgets of $1M+, with direct accountability for revenue targets, contribution margin, and ROI, not just spend efficiency.

EXECUTIVE & CROSS-FUNCTIONAL COMMUNICATION

Regular board and investor-facing reporting. Partnered closely with product, merchandising, and finance to align marketing strategy with company-wide goals.

GROWTH & PERFORMANCE

Full-funnel DTC growth strategy; acquisition, conversion, and retention. Deep experience across paid social, paid search, and emerging channels, with a relentless focus on CAC, LTV, and payback period rather than vanity metrics.

DATA, ANALYTICS & MARTECH

Fluent in attribution and analytics platforms (GA4, Triple Whale, Ahrefs, Metorik, ThoughtMetric), ESPs/SMS tools (Klaviyo, Mailchimp, MailerLite, Sendblue, Customers.AI), and marketing automation. Proficient in using and creating AI-driven tools for creative testing, personalization, and marketing ops.

TEAM LEADERSHIP & ORG BUILDING

Built and scaled marketing teams from 5 to 70, hiring across performance, creative, and lifecycle functions. Experience leading through growth stages and market shifts (iOS14, rising CAC, channel diversification).

READY TO SCALE YOUR PROFITS?

Me too. Send me a message and let’s map out the strategy. Contact me.

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300+ Million in 10 Years

2017 - 2019
2017 - 2019

Amwear USA (Uniform Apparel & Manufacturing)

Role: Marketing Director

  • Three Southern California, high traffic, retail locations
  • Two industry leading uniform brands
  • Two online e-commerce based websites (40,000 SKUs)
  • 2 brand acquisitions
  • $130 million in impact revenue

2019 - 2022
2019 - 2022

Cheef Holdings (DTC Wellness Goods)

Role: VP of Marketing

  • Six brands
  • DTC, B2B, Retail
  • Affiliate powerhouse
  • One globally recognized leading pet brand
  • Two top leading wellness brands
  • $80 million in impact revenue

2023 - 2025
2023 - 2025

Indacloud (DTC Goods)

Role: Fractional CMO

  • DTC, B2B Distribution, Retail
  • Ranked one of the fastest growing brands in the hemp industry
  • $15 million in impact revenue