Select Page

Testimonials

Core Competencies & Skill Sets

LIFECYCLE & RETENTION MARKETING

Email, SMS, and loyalty program strategy built to extend customer LTV and reduce reliance on paid acquisition. Experience designing win-back, VIP, and post-purchase flows that move retention from an afterthought to a growth lever.

STRATEGIC BRAND & PERFORMANCE BALANCE

Track record of building brands that perform, pairing brand equity and creative quality with the discipline of a performance marketer. Fluent in developing systems that generate predictable revenue.

P&L & BUDGET OWNERSHIP

Managed dynamic marketing budgets of $1M+, with direct accountability for revenue targets, contribution margin, and ROI, not just spend efficiency.

EXECUTIVE & CROSS-FUNCTIONAL COMMUNICATION

Regular board and investor-facing reporting. Partnered closely with product, merchandising, and finance to align marketing strategy with company-wide goals.

GROWTH & PERFORMANCE

Full-funnel DTC growth strategy; acquisition, conversion, and retention. Deep experience across paid social, paid search, and emerging channels, with a relentless focus on CAC, LTV, and payback period rather than vanity metrics.

DATA, ANALYTICS & MARTECH

Fluent in attribution and analytics platforms (GA4, Triple Whale, Ahrefs, Metorik, ThoughtMetric), ESPs/SMS tools (Klaviyo, Mailchimp, MailerLite, Sendblue, Customers.AI), and marketing automation. Proficient in using and creating AI-driven tools for creative testing, personalization, and marketing ops.

TEAM LEADERSHIP & ORG BUILDING

Built and scaled marketing teams from 5 to 70, hiring across performance, creative, and lifecycle functions. Experience leading through growth stages and market shifts (iOS14, rising CAC, channel diversification).

READY TO SCALE YOUR PROFITS?

Me too. Send me a message and let’s map out the strategy. Contact me.

About Me

GRATEFUL. In one word, that is how I choose to describe myself. Grateful for my faith, family, friends, and career.

In the 12+ years working as a marketing executive or consultant, it has always been my goal to lead my team or client into the next chapter of their own professional growth and development.

I belive that positive energy, like the Force, can alter most outcomes. It’s an energy field created by all living things. It surrounds us and penetrates us; it binds the galaxy together.

I understand that in union there is strength and that no individual can win a game by themself.

“When a team outgrows individual performance and learns team confidence, excellence becomes a reality.” – Joe Paterno

My idea of a perfect night: Star Wars & sushi.

saber