Testimonials
Core Competencies & Skill Sets
LIFECYCLE & RETENTION MARKETING
Email, SMS, and loyalty program strategy built to extend customer LTV and reduce reliance on paid acquisition. Experience designing win-back, VIP, and post-purchase flows that move retention from an afterthought to a growth lever.
STRATEGIC BRAND & PERFORMANCE BALANCE
Track record of building brands that perform, pairing brand equity and creative quality with the discipline of a performance marketer. Fluent in developing systems that generate predictable revenue.
P&L & BUDGET OWNERSHIP
Managed dynamic marketing budgets of $1M+, with direct accountability for revenue targets, contribution margin, and ROI, not just spend efficiency.
EXECUTIVE & CROSS-FUNCTIONAL COMMUNICATION
Regular board and investor-facing reporting. Partnered closely with product, merchandising, and finance to align marketing strategy with company-wide goals.
GROWTH & PERFORMANCE
Full-funnel DTC growth strategy; acquisition, conversion, and retention. Deep experience across paid social, paid search, and emerging channels, with a relentless focus on CAC, LTV, and payback period rather than vanity metrics.
DATA, ANALYTICS & MARTECH
Fluent in attribution and analytics platforms (GA4, Triple Whale, Ahrefs, Metorik, ThoughtMetric), ESPs/SMS tools (Klaviyo, Mailchimp, MailerLite, Sendblue, Customers.AI), and marketing automation. Proficient in using and creating AI-driven tools for creative testing, personalization, and marketing ops.
TEAM LEADERSHIP & ORG BUILDING
Built and scaled marketing teams from 5 to 70, hiring across performance, creative, and lifecycle functions. Experience leading through growth stages and market shifts (iOS14, rising CAC, channel diversification).
READY TO SCALE YOUR PROFITS?
Me too. Send me a message and let’s map out the strategy. Contact me.
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300+ Million in 10 Years

Amwear USA (Uniform Apparel & Manufacturing)
Role: Marketing Director
- Three Southern California, high traffic, retail locations
- Two industry leading uniform brands
- Two online e-commerce based websites (40,000 SKUs)
- 2 brand acquisitions
- $130 million in impact revenue

Cheef Holdings (DTC Wellness Goods)
Role: VP of Marketing
- Six brands
- DTC, B2B, Retail
- Affiliate powerhouse
- One globally recognized leading pet brand
- Two top leading wellness brands
- $80 million in impact revenue

Indacloud (DTC Goods)
Role: Fractional CMO
- DTC, B2B Distribution, Retail
- Ranked one of the fastest growing brands in the hemp industry
- $15 million in impact revenue










