Testimonials
Core Competencies & Skill Sets
LIFECYCLE & RETENTION MARKETING
Email, SMS, and loyalty program strategy built to extend customer LTV and reduce reliance on paid acquisition. Experience designing win-back, VIP, and post-purchase flows that move retention from an afterthought to a growth lever.
STRATEGIC BRAND & PERFORMANCE BALANCE
Track record of building brands that perform, pairing brand equity and creative quality with the discipline of a performance marketer. Fluent in developing systems that generate predictable revenue.
P&L & BUDGET OWNERSHIP
Managed dynamic marketing budgets of $1M+, with direct accountability for revenue targets, contribution margin, and ROI, not just spend efficiency.
EXECUTIVE & CROSS-FUNCTIONAL COMMUNICATION
Regular board and investor-facing reporting. Partnered closely with product, merchandising, and finance to align marketing strategy with company-wide goals.
GROWTH & PERFORMANCE
Full-funnel DTC growth strategy; acquisition, conversion, and retention. Deep experience across paid social, paid search, and emerging channels, with a relentless focus on CAC, LTV, and payback period rather than vanity metrics.
DATA, ANALYTICS & MARTECH
Fluent in attribution and analytics platforms (GA4, Triple Whale, Ahrefs, Metorik, ThoughtMetric), ESPs/SMS tools (Klaviyo, Mailchimp, MailerLite, Sendblue, Customers.AI), and marketing automation. Proficient in using and creating AI-driven tools for creative testing, personalization, and marketing ops.
TEAM LEADERSHIP & ORG BUILDING
Built and scaled marketing teams from 5 to 70, hiring across performance, creative, and lifecycle functions. Experience leading through growth stages and market shifts (iOS14, rising CAC, channel diversification).
READY TO SCALE YOUR PROFITS?
Me too. Send me a message and let’s map out the strategy. Contact me.
About Me
GRATEFUL. In one word, that is how I choose to describe myself. Grateful for my faith, family, friends, and career.
In the 12+ years working as a marketing executive or consultant, it has always been my goal to lead my team or client into the next chapter of their own professional growth and development.
I belive that positive energy, like the Force, can alter most outcomes. It’s an energy field created by all living things. It surrounds us and penetrates us; it binds the galaxy together.
I understand that in union there is strength and that no individual can win a game by themself.
“When a team outgrows individual performance and learns team confidence, excellence becomes a reality.” – Joe Paterno
My idea of a perfect night: Star Wars & sushi.










